Privacy policy

 

Last updated: September 26, 2026

The 5Ws Store, operated by 5Ws, LLC ("5Ws," "we," "us," or "our"), operates this online store and website and provides the related information, content, features, tools, products, and services made available through it (collectively, the "Services").

The 5Ws Store is powered by Shopify, which provides the e-commerce platform that enables us to offer the Services.

Website: https://5ws.store

This Privacy Policy explains how we collect, use, disclose, and otherwise process personal information when you visit or use the Services, make or attempt to make a purchase, communicate with us, submit information through the Services, or otherwise interact with The 5Ws Store.

If there is a conflict between our Terms of Service and this Privacy Policy concerning the collection, use, processing, or disclosure of personal information, this Privacy Policy controls with respect to that privacy matter.

Please read this Privacy Policy carefully. By accessing or using the Services, you acknowledge that you have been provided this Privacy Policy and understand that your personal information may be collected, used, and disclosed as described below.

Personal Information We Collect or Process

When we use the term "personal information," we mean information that identifies you or that can reasonably be linked to you or another identifiable person.

Personal information generally does not include information that has been collected anonymously or properly de-identified so that it cannot reasonably be associated with an identifiable person.

Depending on how you interact with The 5Ws Store, the features you use, and applicable law, we may collect or process the following categories of personal information:

  • Contact information, such as your name, email address, telephone number, billing address, shipping address, and other contact details you provide.

  • Order and transaction information, such as products you view, place in your cart, purchase, preorder, return, cancel, or otherwise inquire about; order history; transaction amounts; fulfillment status; and related transaction information.

  • Payment and billing information, such as billing details, payment method, payment status, transaction identifiers, and payment confirmation information. Payment-card information is generally processed through Shopify and applicable payment providers. 5Ws, LLC does not necessarily receive or store complete payment-card numbers.

  • Account information, if customer-account functionality is used, such as login information, preferences, settings, and other information associated with the account. Guest checkout may also be available, and creating an account is not necessarily required to make a purchase.

  • Customer-service and communications information, including information you provide when you contact us concerning an order, return, refund, preorder, product, safety concern, digital product, intellectual property issue, privacy request, or other customer-service matter.

  • Reviews and other submitted content, if those features are available, including reviews, comments, questions, photographs, testimonials, or other information you choose to submit.

  • Device and technical information, such as your device type, browser, operating system, network information, Internet Protocol (IP) address, and other online or device identifiers.

  • Usage information, including information about how and when you browse, navigate, search, or otherwise interact with The 5Ws Store and its features.

  • Marketing and preference information, such as your marketing preferences, communication choices, cookie or privacy selections, and information concerning your interaction with promotional communications where applicable.

  • Advertising and analytics information, such as information about advertisements you view or interact with, referring websites, campaign identifiers, conversion events, and other information used to measure marketing or website performance.

  • Other information you voluntarily provide when interacting with the Services.

We ask that you not send highly sensitive information, such as Social Security numbers, government identification numbers, medical records, financial-account passwords, or similar sensitive information through ordinary customer-support communications unless we specifically request information that is reasonably necessary for a lawful purpose.

Sources of Personal Information

We may collect personal information from the following sources.

Information You Provide Directly

We collect information directly from you when you:

  • place or attempt to place an order;

  • request or cancel a preorder;

  • request a return or refund;

  • contact us;

  • sign up for marketing communications, if offered;

  • create or use a customer account, if available;

  • submit a review, photograph, question, testimonial, or other content, if available;

  • exercise a privacy choice or request; or

  • otherwise provide personal information to us.

Information Collected Automatically

When you visit or interact with The 5Ws Store, certain information may be collected automatically from your browser, device, or activity through cookies, pixels, local storage, logs, tags, and similar technologies.

This may include:

  • device information;

  • IP address;

  • browsing activity;

  • pages visited;

  • products viewed;

  • cart activity;

  • referral information;

  • advertising interactions;

  • transaction activity; and

  • other usage information.

Shopify and Service Providers

We may receive information from Shopify and from vendors or service providers that perform services for us or enable functionality used by The 5Ws Store.

Depending on the services we use, these providers may assist with:

  • e-commerce hosting;

  • payment processing;

  • fraud prevention;

  • order processing;

  • shipping and fulfillment;

  • digital-product delivery;

  • business email and communications;

  • data storage;

  • website functionality;

  • customer support;

  • analytics;

  • reviews;

  • email marketing;

  • advertising;

  • personalization; or

  • other business operations.

Partners and Other Third Parties

We may receive information from other business partners, advertising platforms, analytics providers, social-media services, or other third parties where permitted by applicable law.

How We Use Personal Information

Depending on how you interact with us and which Services you use, we may process personal information for the following purposes.

Providing and Fulfilling the Services

We may use personal information to:

  • process and administer orders;

  • process payments;

  • provide digital products;

  • arrange fulfillment and shipping;

  • communicate order and shipping information;

  • manage preorders;

  • process cancellations;

  • administer returns and refunds;

  • respond to damaged, defective, incorrect, or potentially unsafe product reports;

  • provide customer support;

  • maintain transaction records;

  • provide account functionality, where available; and

  • otherwise perform our obligations relating to a transaction.

Operating and Improving The 5Ws Store

We may use information to operate, maintain, troubleshoot, analyze, customize, and improve our website, Services, products, and customer experience.

This may include understanding:

  • how visitors navigate the store;

  • which pages and products receive interest;

  • how customers interact with features;

  • where visitors arrive from;

  • how marketing campaigns perform;

  • whether customers complete purchases after viewing advertisements or promotional communications; and

  • how we can improve website and store functionality.

Personalization

Where available and permitted, we or Shopify may use information to provide or support personalized shopping experiences, such as remembering preferences or presenting products, advertising, or content believed to be relevant to you.

Marketing and Advertising

Where permitted by applicable law and consistent with your communication and privacy choices, we may use personal information to:

  • send promotional or marketing emails;

  • communicate offers, product launches, new products, or other store information;

  • advertise The 5Ws Store through third-party websites, social-media platforms, search engines, or other services;

  • personalize or measure advertising;

  • understand whether advertising leads to visits, purchases, or other interactions;

  • create or use advertising audiences where permitted;

  • measure campaign effectiveness; and

  • improve our marketing activities.

If we offer text-message marketing or another promotional communication method in the future, we will use it subject to applicable consent and legal requirements.

You may opt out of promotional email communications by using the unsubscribe mechanism included in those messages.

Opting out of promotional communications does not prevent us from sending necessary transactional or service-related communications, including:

  • order confirmations;

  • payment information;

  • shipping information;

  • preorder updates;

  • return or refund information;

  • security notices; or

  • responses to customer-service inquiries.

Security and Fraud Prevention

We may use personal information to:

  • provide secure checkout and payment experiences;

  • detect or prevent fraud;

  • identify unauthorized transactions;

  • investigate suspicious activity;

  • protect our website and systems;

  • address malicious or unlawful conduct;

  • protect our customers and business; and

  • enforce applicable terms and policies.

Communicating With You

We may use your information to respond to inquiries, provide customer service, address product or order issues, provide notices relating to your purchases, and otherwise maintain our business relationship with you.

Legal and Compliance Purposes

We may use personal information when reasonably necessary to:

  • comply with applicable laws or legal obligations;

  • respond to lawful government or regulatory requests;

  • respond to subpoenas, court orders, or other valid legal process;

  • maintain legally required business or transaction records;

  • investigate or participate in actual or potential litigation or other legal proceedings;

  • protect or enforce our legal rights;

  • investigate suspected violations of our Terms of Service or other policies; or

  • protect the rights, property, health, or safety of 5Ws, LLC, our customers, or others.

Cookies and Similar Technologies

The 5Ws Store and Shopify may use cookies and similar technologies to operate the store and support functions such as:

  • checkout;

  • security;

  • fraud prevention;

  • preferences;

  • analytics;

  • personalization;

  • advertising; and

  • measurement.

Some technologies are necessary for the store to function. Others may be used for analytics, personalization, or advertising where enabled and permitted.

Shopify may provide customer-privacy controls that include cookie preferences and data-sharing opt-out options depending on the settings and regions applicable to our store.

Where a cookie or consent preference tool is made available through The 5Ws Store, you may use that tool to review or modify applicable choices.

The effect of disabling cookies depends on the type of cookie involved. Blocking necessary cookies or similar technologies may cause portions of the Services to function improperly or become unavailable.

Third-party applications, integrations, pixels, or services installed or used by us may also use cookies or similar technologies subject to applicable privacy requirements.

Analytics, Advertising, and Pixels

We may use analytics, advertising, and measurement technologies provided by Shopify or third parties to understand use of The 5Ws Store, measure the effectiveness of advertising, improve our Services, and, where permitted, provide or support personalized advertising.

These technologies may include:

  • cookies;

  • pixels;

  • tags;

  • software development kits;

  • application programming interfaces;

  • conversion tools; and

  • similar technologies

provided by services such as Google, Meta, Shopify, or other analytics and advertising providers we choose to use.

Depending on the technology, service, and your privacy choices, these providers may collect or receive information such as:

  • device and browser information;

  • IP address;

  • pages visited;

  • products viewed;

  • cart activity;

  • purchases or other transactions;

  • referral information;

  • advertising interactions; and

  • conversion events.

We may use this information to understand website traffic and performance, measure advertising effectiveness, improve our marketing, and provide or support advertising believed to be relevant to users.

Where applicable law requires consent or provides an opt-out right concerning these technologies, we will provide applicable privacy controls through the Services or otherwise honor legally required privacy choices.

The specific technologies and providers used by The 5Ws Store may change from time to time as our business, technology, and marketing practices develop.

How We Disclose Personal Information

We may disclose personal information to third parties for legitimate business purposes consistent with this Privacy Policy.

Shopify

We disclose information to Shopify, which hosts The 5Ws Store and provides the commerce technology necessary to operate the Services.

Vendors and Service Providers

We may disclose personal information to service providers that assist us with functions such as:

  • payment processing;

  • fraud prevention and security;

  • website hosting and technology;

  • data storage;

  • business email and communications;

  • order processing;

  • fulfillment;

  • shipping;

  • digital-product delivery;

  • customer service;

  • reviews;

  • analytics;

  • email marketing;

  • advertising;

  • measurement; and

  • other operational services.

These providers may process personal information on our behalf or in connection with providing their own services.

Shipping and Fulfillment

When you purchase a physical product, we may provide your name, shipping address, contact information, order details, and other reasonably necessary information to carriers or other parties needed to deliver your order.

Digital Product Delivery

When you purchase a digital product, information reasonably necessary to process the transaction and electronically deliver or provide access to the purchased product may be processed by Shopify or applicable digital-delivery services.

Marketing, Advertising, and Analytics Partners

Where we use advertising, analytics, or marketing services, information may be disclosed to or processed by Shopify or other providers, including services such as Google, Meta, or other advertising and measurement platforms we choose to use.

These services may use information concerning your browsing activity, device, advertisements, product interactions, cart activity, purchases, or other interactions to:

  • provide analytics;

  • measure advertising;

  • improve campaign performance;

  • support personalized advertising;

  • create or measure advertising audiences; or

  • provide related marketing services.

Some privacy laws use the terms "sale," "sharing," or "targeted advertising" broadly enough to include certain advertising-related disclosures even where personal information is not sold in exchange for money.

5Ws, LLC does not sell personal information in exchange for monetary payment.

Where applicable law gives you a right to opt out of qualifying sale, sharing, or targeted-advertising processing, you may exercise that right through privacy controls made available through The 5Ws Store or by contacting us as described below.

At Your Direction or With Your Consent

We may disclose information when you direct us to do so, request a particular service, interact with an integrated third-party feature, or otherwise consent to the disclosure.

Business Transactions

Personal information may be disclosed in connection with an actual or proposed:

  • merger;

  • acquisition;

  • financing;

  • reorganization;

  • sale of assets;

  • bankruptcy; or

  • similar business transaction,

subject to applicable law.

Legal, Safety, and Enforcement Purposes

We may disclose information when reasonably necessary to:

  • comply with applicable law;

  • respond to valid legal process;

  • enforce our terms or policies;

  • protect our rights;

  • prevent or investigate fraud or security issues; or

  • protect the rights, property, safety, or security of customers or others.

Affiliates

If 5Ws, LLC establishes or uses affiliated entities in the future, we may disclose information within that corporate relationship where reasonably necessary and permitted by law.

We do not use this provision to suggest that unrelated businesses are part of 5Ws, LLC merely because they provide services to us.

Our Relationship With Shopify

The 5Ws Store is hosted by Shopify.

Shopify collects and processes personal information relating to access to and use of the Services in order to provide, secure, personalize, improve, and support Shopify's platform and related services.

Information submitted through The 5Ws Store may therefore be transmitted to and processed by Shopify and by service providers Shopify uses.

Shopify may process information in locations outside the state or country in which you reside.

Depending on the Shopify features enabled for our store, Shopify may also process information about your interaction with The 5Ws Store together with information about interactions with Shopify or other Shopify merchants to provide enhanced services such as:

  • fraud prevention;

  • analytics;

  • personalization;

  • measurement; or

  • advertising-related functionality.

Where Shopify Network Intelligence or similar enhanced Shopify functionality is enabled, Shopify may be responsible for certain processing performed for those enhanced services, including responding to certain privacy requests relating specifically to Shopify's processing.

You may learn more about Shopify's privacy practices through Shopify's Consumer Privacy Policy and may exercise rights relating specifically to Shopify's processing through Shopify's Privacy Portal.

Data Sharing and Targeted Advertising Choices

Depending on where you reside and applicable law, you may have the right to opt out of certain uses or disclosures of personal information that are legally defined as:

  • sale of personal information;

  • sharing of personal information;

  • targeted advertising; or

  • certain profiling activities.

Where applicable, you may exercise these rights through The 5Ws Store's Data Sharing Opt-Out page or by contacting us as described below.

Shopify's privacy tools may also recognize the Global Privacy Control (GPC) signal in jurisdictions where it is required or supported.

If a valid GPC signal is received and applicable to your jurisdiction, it may be treated as an opt-out request as required or supported by applicable law and Shopify functionality.

Other browser-based "Do Not Track" signals may not be recognized unless required by applicable law.

Third-Party Websites and Services

The Services may contain links to websites, social-media services, applications, or other online platforms operated by third parties.

If you follow a link to a service that is not controlled by us, that third party's privacy and security practices apply to your interaction with that service.

We do not control and cannot guarantee the privacy, security, accuracy, or practices of unrelated third-party websites or platforms.

Our inclusion of a link does not, by itself, imply endorsement of that third party or its content.

Information you voluntarily post in a public or semi-public area, including on third-party social-media platforms, may be visible to others and may be collected or used by third parties outside our control.

Children's Privacy

Our products may be suitable for children, including products identified as appropriate for All Ages. However, the online purchasing and account-related portions of The 5Ws Store are intended for adults who are legally able to enter into transactions.

Our Terms of Service require a purchaser to be at least 18 years old or the age of legal majority in the purchaser's jurisdiction, whichever is greater.

We do not knowingly collect personal information directly from children under 13 years of age through the Services.

If we learn that personal information has been collected directly from a child under 13 without legally valid authorization, we will take reasonable steps to delete or otherwise address the information as required by law.

A parent, guardian, educator, or other adult may provide information relating to a child in connection with an appropriate transaction, customer-service inquiry, review, photograph, or other interaction. Where such information is provided, the adult is responsible for having the authority necessary to provide it.

Submission of a customer photograph depicting a child does not automatically authorize us to use that child's likeness in unrelated advertising or promotional campaigns.

Our Terms of Service contain additional provisions governing customer-submitted photographs and marketing use.

If you are a parent or legal guardian and believe a child has provided personal information directly to us inappropriately, please contact us using the information below.

We do not knowingly sell personal information of children for monetary consideration.

We also do not knowingly use or disclose personal information concerning minors for targeted advertising where prohibited by applicable law.

Security of Personal Information

We use reasonable administrative, technical, and organizational measures appropriate to the nature of our business and the information processed to help protect personal information.

However, no website, electronic transmission, storage system, or security measure can be guaranteed to be completely secure.

You should therefore use care when transmitting information online and should not send highly sensitive or confidential information through unsecured communication methods.

If customer-account functionality is used, you are responsible for maintaining the confidentiality of your login credentials and should not share passwords or access credentials with others.

Retention of Personal Information

We retain personal information for periods reasonably necessary for the purposes described in this Privacy Policy, including to:

  • process and document transactions;

  • provide products and services;

  • administer orders, preorders, returns, or refunds;

  • maintain required tax, accounting, and business records;

  • provide customer support;

  • maintain security and prevent fraud;

  • resolve disputes;

  • enforce agreements and policies; and

  • satisfy applicable legal obligations.

Different categories of information may be retained for different periods depending on:

  • the purpose for which the information was collected;

  • applicable legal requirements;

  • our relationship with you;

  • accounting or recordkeeping requirements; and

  • the systems or service providers involved.

When information is no longer reasonably necessary, we may delete, de-identify, or otherwise dispose of it consistent with applicable requirements and technical limitations.

Your Privacy Rights and Choices

Depending on where you reside, the nature of our processing, and applicable law, you may have some or all of the privacy rights described below.

These rights are not absolute and may apply only in certain circumstances.

Access or Right to Know

You may have the right to request access to or information about personal information we maintain concerning you.

Correction

You may have the right to request correction of inaccurate personal information.

Deletion

You may have the right to request deletion of certain personal information, subject to legal and other permitted exceptions.

Data Portability

You may have the right to obtain a copy of certain personal information in a portable format.

Opt Out of Certain Sale, Sharing, or Targeted Advertising

Where applicable, you may have the right to opt out of certain processing legally defined as:

  • sale;

  • sharing;

  • targeted advertising; or

  • certain profiling activities.

You may exercise applicable opt-out rights through The 5Ws Store's Data Sharing Opt-Out page, other privacy controls made available through The 5Ws Store, or by contacting us.

Marketing Communications

You may opt out of promotional email communications by using the unsubscribe option contained in those messages.

Even after opting out of promotional communications, we may continue to send non-promotional communications relating to matters such as:

  • orders;

  • payments;

  • shipments;

  • preorders;

  • cancellations;

  • returns;

  • refunds;

  • security; or

  • customer-service requests.

Consent Choices

Where processing depends upon consent, you may be entitled to withdraw that consent, subject to applicable law and the nature of the processing.

Withdrawal does not necessarily affect processing that lawfully occurred before withdrawal.

Exercising Your Privacy Rights

You may exercise an applicable privacy right through a privacy control made available through The 5Ws Store or by contacting:

Email: privacy@5ws.store
Phone: (571) 306-3863

We may need to verify your identity before fulfilling a request where permitted or required by law.

Verification may require us to request information reasonably necessary to confirm that the person making the request is the person to whom the information relates.

Where applicable law permits use of an authorized agent, you may designate an authorized agent to submit a request for you.

We may require reasonable proof that the agent has authority to act on your behalf and may also require you to verify your identity directly with us.

We will not unlawfully discriminate against you for exercising an applicable privacy right.

We will respond to valid privacy requests within the timeframe required by applicable law.

Appeals

Where applicable law grants you a right to appeal our decision concerning a privacy-rights request, you may submit an appeal by contacting:

privacy@5ws.store

Please identify the request and decision you wish to appeal.

We will process an applicable appeal as required by law.

Complaints

If you have concerns or complaints about our handling of personal information, please contact:

privacy@5ws.store

so that we can review the matter.

Depending on your location and applicable law, you may also have a right to contact an appropriate government regulator, attorney general, or other data-protection authority.

Processing and Transfers Across Locations

5Ws, LLC is located in the United States, and The 5Ws Store currently offers products for sale within the United States.

Shopify and other service providers that support the Services may nevertheless store or process personal information in multiple locations, including locations outside your state or, in some circumstances, outside the United States.

Privacy and data-protection laws may differ between jurisdictions.

Where applicable law requires particular safeguards for transfers or processing across jurisdictions, the applicable service provider or parties responsible for the transfer will use legally recognized mechanisms as required.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to:

  • our business;

  • our products or Services;

  • Shopify functionality;

  • privacy settings;

  • applications or service providers;

  • analytics or advertising technologies;

  • our marketing practices;

  • our data practices; or

  • applicable legal or regulatory requirements.

When we update this Privacy Policy, we will post the revised policy through The 5Ws Store, update the Last updated date, and provide any additional notice required by applicable law.

Contact Us

If you have questions about this Privacy Policy, our privacy practices, how we collect or use personal information, or your privacy rights, or if you would like to submit a privacy-related request, complaint, or appeal, please contact:

5Ws, LLC / The 5Ws Store
Website: https://5ws.store

Mailing Address:
21000 Southbank St.
Ste. 106, #540
Sterling, VA 20165
United States

Privacy: privacy@5ws.store
General: info@5ws.store
Phone: (571) 306-3863

The address above is a mailing and return address only and is not a retail storefront or location open to the public.

When submitting a privacy-related request, please provide sufficient information for us to understand and respond to your request. We may request additional information when reasonably necessary to verify your identity or authority to make the request, as permitted by applicable law.

For privacy choices or requests relating specifically to information processed independently by Shopify for Shopify's own purposes, you may review Shopify's Consumer Privacy Policy or use Shopify's Privacy Portal.